Ocean Media Marketing

THE OCEAN MEDIA KNOWLEDGE LIBRARY

Ocean Current.

Marketing knowledge that moves your business forward.

Understand your numbers. Make a plan. Put it to work.
Free resources for the decisions business owners actually face.

Latest insights

9 resources
Business economics & analytics · Advanced

What can you afford to pay for a lead?

Work backward from contribution per sale and close rate, then account for agency fees before setting a media cost-per-lead target.

2 min read
Business growth · Beginner

How to use your first $500 marketing budget

A practical planning example for a small service business: clarify the offer, make it easy to inquire, and fund one measurable test.

3 min read
BUILD YOUR FOUNDATION

New to marketing?

Start with a focused offer, a manageable budget and a way to learn from each result.

Explore beginner resources →
GO A LEVEL DEEPER

Pressure-test your numbers.

Understand how fees, close rates and contribution affect what you can spend.

Explore advanced resources →

Connected topics

Business economics & analytics

4 related guides, with examples and next steps.

Business growth

2 related guides, with examples and next steps.

SEO & AI search

2 related guides, with examples and next steps.

PUT THE NUMBERS TO WORK

Know your numbers before you scale.

Calculate CAC, CPL, ROAS and contribution profit with your actual business economics.

Open the calculator

Recently updated

Dates change when the resource changes.

Business growth · Beginner

How to use your first $500 marketing budget

A practical planning example for a small service business: clarify the offer, make it easy to inquire, and fund one measurable test.

3 min read

Need help putting the plan into practice?

Explore our paid advertising, SEO and marketing services when outside support makes sense for your business.