Are your leads any good? Build a lead-quality scorecard
Track inquiries through to customers with a simple scorecard. Compare lead quality, avoid misleading close rates, and decide what to fix next.
THE OCEAN MEDIA KNOWLEDGE LIBRARY
Ocean Current.
Marketing knowledge that moves your business forward.
Understand your numbers. Make a plan. Put it to work.
Free resources for the decisions business owners actually face.
Your resources
4 resourcesYour ROAS looks good. Are you actually making money?
Use a worked example to separate advertising revenue from contribution profit, including agency fees and the direct costs of each sale.
What can you afford to pay for a lead?
Work backward from contribution per sale and close rate, then account for agency fees before setting a media cost-per-lead target.
Build UTM links you can still understand next month
Use a small naming convention and our free UTM builder to keep campaign links readable, consistent, and free of personal information.